Head of Marketing - Growth & Brand

Sofa USA designs and manufactures customizable sofas and sectionals in Los Angeles. Our customers can choose their size, configuration, fabric, color and comfort instead of settling for mass-produced furniture.

We operate showrooms in La Puente and Downey, supported by our manufacturing facility in City of Industry. We have proven products, existing customers and the production capacity to grow. Now we need the right marketing leader to help us reach more people and build a consistent system for generating sales.

The Opportunity

We are hiring our first Head of Marketing to lead the growth of Sofa USA.

We are not looking for someone to follow a marketing plan we have already figured out. We need an experienced marketer who can learn our business, understand our customers, identify the best opportunities and help us determine what we should do next.

You will own the marketing strategy and personally execute the most important parts of it, including paid advertising, creative strategy, content, offers and customer acquisition.

Initially, you will be our primary marketing operator. As the company grows, you will have the opportunity to hire and lead a team underneath you.

This is a builder role, not a position for someone who only wants to manage an existing department.

Your Primary Goal

Build a repeatable marketing system that produces qualified showroom traffic, profitable sales and long-term brand growth.

What You’ll Own

• Develop our overall marketing and customer-acquisition strategy
• Identify our strongest customer segments and how to reach them
• Plan, launch and optimize paid campaigns across Meta and Google
• Create campaigns around our best-selling products, showrooms and promotions
• Develop creative concepts, advertisements and short-form content
• Build a consistent organic social media strategy
• Improve landing pages, lead forms, CRM follow-up and appointment booking
• Connect advertising performance to showroom visits and completed sales
• Work with our sales team to understand lead quality and customer objections
• Recommend new channels, tools, contractors and future marketing hires

You will have access to our showrooms, factory, products, sales team, existing advertising data and creative assets.

What Success Looks Like

• A clear marketing strategy based on real customer and sales data
• Consistent qualified traffic coming into our showrooms
• Advertising that can be connected to appointments and sales
• A repeatable process for testing new creative, offers and audiences
• Stronger brand awareness across Southern California
• Clear reporting on what is working, what is not and what we should do next
• A plan for building the future marketing department

Who We’re Looking For

Years of experience matter less to us than proof that you can produce results.

You should have

• Hands-on experience running campaigns inside Meta Ads Manager
• Examples of campaigns that generated leads, customers or revenue
• A strong understanding of creative strategy, offers and customer acquisition
• Experience with social media and short-form video content
• The ability to evaluate the entire customer journey, not only the advertisement
• An understanding of metrics such as ROAS, CAC, CPA and conversion rate
• The ability to think strategically while still executing the work
• Strong ownership, communication and problem-solving skills
• The ability to work full-time onsite in City of Industry and regularly visit our showrooms

Experience with local retail, furniture, high-ticket products, Shopify, GoHighLevel or conversion tracking is valuable but not required.

This Role Is Not a Fit If

• You have only coordinated with agencies and never managed campaigns yourself
• You measure success mainly through followers, views or engagement
• You want to create strategy without participating in execution
• You need a large existing team before you can make progress
• You are looking for a remote position

Pay: $60,000.00 - $90,000.00 per year

Work Location: In person