Growth Marketing Manager

Growth Marketing & Social Media Manager

Allure Cosmetics Center — Waldorf & Mechanicsville, Maryland

Job Type

Part-Time

Compensation

$1,000/month base + up to $800/month in performance bonuses

Potential Earnings

$1,000–$1,800/month

Location

Southern Maryland | Hybrid / On-Site as Needed

About Allure Cosmetics Center

Allure Cosmetics Center is a growing, physician-led medical aesthetics practice serving Southern Maryland, with locations in Waldorf and Mechanicsville.

We specialize in Botox, dermal fillers, Sculptra, PRP, PRF, microneedling, and other advanced aesthetic treatments. Our mission is to provide exceptional patient experiences, personalized care, and natural-looking results.

As we continue to expand, we are looking for a creative, ambitious, and results-driven Growth Marketing & Social Media Manager to help establish Allure Cosmetics Center as a leading medical aesthetics destination in Southern Maryland.

This is an opportunity to take ownership of a growing brand's digital presence while earning performance-based incentives for measurable results.

Position Overview

We are seeking someone who understands that successful marketing goes beyond posting attractive pictures.

We want someone who can build an audience, generate meaningful engagement, attract prospective patients, increase appointment inquiries, and strengthen our reputation.

The ideal candidate is creative, self-motivated, comfortable with analytics, and passionate about helping a business grow.

Your success will be measured by the growth and results you help generate.

Key Responsibilities

Social Media Management & Content Creation

• Manage and grow our Instagram, Facebook, TikTok, and other relevant social media platforms.
• Develop engaging content, including reels, videos, educational posts, treatment highlights, and promotional campaigns.
• Create and maintain a consistent content calendar.
• Capture and edit professional-looking photos and videos of our office, staff, and treatments when appropriate.
• Monitor trends and develop creative strategies to increase visibility.
• Engage with followers, respond to messages, and help convert interest into inquiries.
• Maintain a polished, professional, and consistent brand identity.

Marketing, Patient Acquisition & Growth

• Develop and execute strategies to attract prospective patients.
• Increase qualified inquiries, consultation requests, and appointment bookings.
• Drive targeted traffic to our website, booking platforms, and social media accounts.
• Create and manage promotional campaigns for treatments and services.
• Identify opportunities to increase local brand awareness throughout Southern Maryland.
• Develop creative approaches to reach new audiences and expand our patient base.
• Help optimize the conversion of online visitors into prospective patients.

Online Reputation & Brand Management

• Strengthen Allure Cosmetics Center's online reputation and public image.
• Develop strategies to encourage authentic, honest patient reviews on Google and other relevant platforms.
• Monitor online feedback and coordinate professional responses.
• Create content that showcases our physician-led approach, treatment expertise, and patient experience.
• Maintain a trustworthy and positive brand presence.
• Ensure all marketing content respects patient privacy, advertising standards, and applicable healthcare regulations.

Digital Advertising & Analytics

• Assist with targeted marketing campaigns through Meta Ads, Google Ads, and other relevant platforms.
• Monitor campaign performance and recommend improvements.
• Track website traffic, social media engagement, and qualified inquiries.
• Identify which campaigns and content generate the strongest results.
• Provide monthly performance reports with measurable growth statistics.
• Work with management to establish and achieve realistic marketing goals.

Compensation & Performance-Based Incentives

We believe exceptional performance deserves exceptional rewards.

This position offers a $1,000 monthly base with the opportunity to earn up to an additional $800 in monthly performance bonuses, based on measurable marketing results.

Monthly Performance Bonus Opportunities

1. Qualified New-Patient Inquiry Generation — Up to $350/month

• 15 verified qualified inquiries: $100 bonus
• 30 verified qualified inquiries: $200 bonus
• 50 or more verified qualified inquiries: $350 bonus

2. Social Media Growth — Up to $175/month

• 10% increase in engaged audience: $100 bonus
• 20% or greater increase: $175 bonus

3. Website & Booking Platform Traffic — Up to $175/month

• 20% increase in qualified traffic: $100 bonus
• 40% or greater increase: $175 bonus

4. Online Reputation Management — Up to $100/month

* Achieve agreed standards for ethical review requests, timely reputation monitoring, and professional brand engagement: $100 bonus

Performance tiers within each category are not cumulative. Bonuses are based on verified analytics, agreed baselines, and established performance criteria. The final incentive arrangement will be documented in writing and structured to comply with applicable healthcare marketing and compensation requirements.

Total Potential Monthly Compensation: $1,800

As the business grows, there may be opportunities for expanded responsibilities, increased compensation, and career advancement.

Qualifications

Preferred Qualifications

• Experience in social media management, digital marketing, content creation, or growth marketing.
• Strong knowledge of Instagram, Facebook, TikTok, and social media trends.
• Ability to create visually appealing reels, videos, graphics, and promotional content.
• Familiarity with Canva, CapCut, Meta Business Suite, or similar marketing tools.
• Understanding of digital advertising, website analytics, and audience growth strategies.
• Excellent communication, creativity, and organizational skills.
• Ability to work independently and take initiative.
• Strong understanding of branding and customer engagement.

Additional Advantages

• Previous marketing experience in medical aesthetics, skincare, beauty, wellness, or healthcare.
• Experience with Google Business Profile and local SEO.
• Photography and video editing skills.
• Demonstrated success generating qualified leads or increasing business revenue through marketing.
• Familiarity with WordPress or website management.

What We're Looking For

We are especially interested in someone who

• Thinks like a business owner and takes pride in measurable results.
• Is proactive rather than waiting for instructions.
• Understands how to turn social media attention into genuine business opportunities.
• Can create content that looks premium, professional, and authentic.
• Is comfortable setting goals and being accountable for performance.
• Wants to grow professionally alongside an expanding business.

Why Join Allure Cosmetics Center?

• Competitive performance-based earning opportunities.
• Creative freedom to develop and execute marketing ideas.
• Opportunity to help shape a growing medical aesthetics brand.
• Direct collaboration with practice leadership.
• Flexible part-time structure.
• Potential for long-term professional growth and expanded responsibilities.
• A supportive environment that values initiative, creativity, and results.

How to Apply

Please submit your resume and, if available, examples of social media accounts, content, or marketing campaigns you have managed.

We encourage applicants to include examples of measurable accomplishments, such as follower growth, increased engagement, website traffic, or successful lead-generation campaigns.

If you're passionate about social media, creative marketing, and helping businesses grow, we'd love to hear from you!

Allure Cosmetics Center

Waldorf & Mechanicsville, Maryland

Benefits

* Flexible schedule

Work Location: Hybrid remote in Mechanicsville, MD 20659