Growth Marketing Manager, Paid Acquisition

Who we are

We're a rapidly growing consumer tech startup in the Boston area. Millions of readers use our products every day to find great books, and our service empowers thousands of leading publishers and authors to drive sales and find new fans.

We're expanding our team to address the challenges and opportunities of the publishing industry while continuing to help readers find stories and authors they'll love. Check out BookBub and our audiobooks retailing platform, Chirp, and learn more about what to expect working at our company.

About the position

Chirp has built a fast-growing business around a simple idea: huge audiobook deals without commitments. Paid acquisition is core to how we grow, and we're looking for a Growth Marketing Manager to join our small, high-output consumer growth team. We're seeking a performance-oriented digital marketer with 2-5 years of experience. You'll own the customer acquisition strategy, implementation, optimization, and reporting for various paid marketing channels. You understand the consumer journey and love testing new ads, audiences, and landing pages to continuously improve performance. You're comfortable with achieving ambitious goals and taking ownership of our marketing approach and results.

Responsibilities include: Manage, optimize, and own day-to-day operations of 2-3 paid marketing channels including targeting, bidding, budgeting, account structure, etc. You'll inherit established Meta and/or Google campaigns and lead expansion into and testing of new channels Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization Create and optimize ads, write headlines and copy, and collaborate with our design team on creative to improve channel performance Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms Create and maintain dashboards of advertising perfor