Director of Enrollment Marketing (CC)

Description

Supervisor

Sr. Director of Enrollment Marketing

Status

Full Time

Job Location: Hybrid

Longmeadow or Remote if beyond 45 miles

Exempt (Yes/No)

Yes

JOB SUMMARY

:

The Director of Enrollment Marketing provides strategic leadership for enrollment marketing initiatives for their assigned divisions / programs to meet enrollment goals. Reporting to the Sr. Director of Enrollment Marketing, this position develops and executes integrated marketing strategies with a strong emphasis on digital marketing, email marketing, lead generation, and marketing automation.

The Director collaborates closely with Enrollment Management, and Academic Affairs, and external agency partners to develop campaigns that attract, engage, and convert prospective students throughout the enrollment funnel. This role is responsible for optimizing marketing performance through data analysis, audience segmentation, CRM strategy, and continuous improvement.

### Essential Responsibilities

* Develop and execute integrated enrollment marketing strategies that support recruitment and enrollment goals for assigned divisions and programs.

* Lead multi-channel marketing campaigns across digital, email, web, social media, paid media, search, display, and other channels to generate inquiries, applications, and enrollments.

* Develop and oversee enrollment communication strategies that engage prospective students throughout the enrollment lifecycle—from inquiry through enrollment—including targeted email marketing campaigns, automated communication flows, and personalized messaging that improves engagement, conversion, and enrollment yield.

* Partner with the Enrollment Marketing Systems team to optimize CRM workflows, audience segmentation, lead management, marketing automation, campaign tracking, and reporting to support effective recruitment and personalized student communications.

* Monitor and o