Director of Demand Generation

About MISUMI Americas

MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.

Impact in This Role

As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers. This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership.

What You'll Be Doing

Acquisition Strategy and Roadmap

• Own lead generation and lead nurturing strategies from first touch to purchase.
• Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution.
• Manage, align, and forecast acquisition budgets with a clear ROI framework.
• Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels.
• You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy.
• You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic