Director of Demand Generation

Description

At ClassLink, we believe learning should be accessible, engaging, and empowering for every student, every educator, everywhere. That’s why we build secure, intuitive tools that empower more than 26 million students and educators worldwide. From simplifying access with single sign-on, to advancing equity with usage analytics, to automating secure rostering, our platform helps schools focus on what matters most: teaching and learning.

We’re not just building tools, we’re building what’s next in education. By removing barriers and enabling data-driven decisions, our solutions help educators lead with confidence and students thrive in and out of the classroom every day.

Our team is driven by purpose and grounded in three core values

• *Strive to Grow* - always learning, improving, and innovating.
• *Deliver Worthwhile Experiences* - for our users, our partners, and each other.
• *Contribute with Heart* - putting people first in everything we do.

These values shape how we work, innovate, and support the communities we serve. If you’re ready to do work that makes a real difference, and grow alongside a team that values collaboration, support, and continuous improvement. ClassLink is the place for you.

The Director of Demand Generation owns how ClassLink turns awareness into a pipeline. This role builds the engine that identifies the right school districts, earns their attention, and moves them toward meaningful conversations with sales, driving qualified demand and supporting the company's growth objectives.

ClassLink has the reach, brand recognition, and growing portfolio to win. What it needs is a systematic demand engine, the campaigns, automation, and measurement that consistently generate qualified pipeline and demonstrate marketing's impact on revenue. This role is responsible for building that engine from the ground up.

This is a senior, hands-on role. You will define the demand generation strategy and per