Director of Culture & Experiential Marketing

Description

Are you obsessed with what’s happening in culture—and always thinking about how PETA can be part of the conversation? Do you know how to turn bold ideas into attention-grabbing campaigns, experiences, and moments that people want to talk about and share? PETA is looking for a Director of Culture & Experiential Marketing to lead a new team focused on creating innovative, culturally relevant projects that put animal rights into the cultural conversation.

Position Objective

To lead PETA’s Culture & Experiential Marketing team in developing and executing bold marketing projects—including activations, guerrilla stunts, installations, emerging-technology projects, advertising, and other attention-grabbing initiatives—that engage audiences, generate media and social conversation, and advance PETA’s campaigns.

Primary Responsibilities and Duties

• Lead and develop PETA’s Culture & Experiential Marketing team, including supervising and mentoring staff
• Identify opportunities for PETA to enter cultural conversations and reach Gen Z and Millennial audiences in fresh, unexpected, and compelling ways
• Bring together culturally plugged-in staff and other internal voices to identify trends, generate ideas, and turn cultural insights into actionable projects
• Set the strategy, priorities, and project pipeline for bold, culturally relevant projects, ensuring strong concepts move from idea through approval, production, launch, and evaluation
• Determine when projects should be developed and executed internally and when outside expertise can expand PETA’s capabilities or impact
• Identify and lead relationships with advertising agencies, guerrilla and experiential marketing companies, youth marketing firms, and other outside resources
• Collaborate closely with Marketing, Communications, Media Relations, Campaigns, and creative teams to maximize the earned media and social media reach and impact of projects
• Stay deeply informed about cultural trends, emerging technologies and platforms, advertising, experiential marketing, entertainment, youth culture, and innovative work from brands and creative organizations
• Foster experimentation and calculated risk-taking, moving quickly on strong opportunities while balancing creative ambition with budgets, feasibility, safety, and organizational considerations
• Perform any other duties assigned by the supervisor

Requirements: * Bachelor’s degree in a related field or equivalent experience * Minimum of seven years of experience in marketing, advertising, experiential marketing, creative strategy, brand marketing, advocacy campaigns, or a related field * Demonstrated experience developing and executing bold, unconventional, or culturally relevant marketing campaigns or public-facing projects * Proven management experience and ability to lead creative staff and complex projects * Strong knowledge of contemporary culture and what resonates with Gen Z and Millennial audiences * Experience working effectively with advertising, experiential, creative, production, or other outside agencies and partners * Proven ability to recognize strong creative ideas and turn them into compelling, achievable projects * Strong understanding of social media, earned media, and how campaigns and real-world moments generate conversation across platforms * Strategic thinker with excellent project-management skills and the ability to move quickly, solve problems, and manage multiple priorities and budgets * Excellent judgment and demonstrated ability to make decisions in fast-moving, high-pressure, or ambiguous situations * Excellent leadership, communication, collaboration, and interpersonal skills * Extensive knowledge of animal rights issues and PETA campaigns * Commitment to the objectives of the organization * Professional appearance and adherence to a healthy vegan lifestyle

The salary range for this position is $78,000.00 - $95,508.00 annually. The ultimate salary within this range offered to a qualified candidate will be determined by the candidate’s experience and the cost of living in the area where the candidate will live and work.

A list of benefits available to qualified employees is available here.

Application Deadline

Applications for this position will be accepted until December 3, 2026.

We may fill this job opening before the deadline if we find a qualified candidate.