Director of Communications and Marketing

Position Summary

Talladega College seeks an innovative, visionary, and strategic communications individual to

serve as its Director of Communications and Marketing. Reporting to the Vice President for

Institutional Advancement, the Director serves as the College's senior communications and

marketing leader and is responsible for advancing the institution's reputation, brand, visibility, and

strategic communications agenda.

The Director of Communications and Marketing provides executive leadership for all institutional

communications, marketing, media relations, branding, digital strategy, creative services, web

communications, and crisis communications. The Director of Communications and Marketing

develops and executes integrated communications and marketing strategies that support the

College's strategic priorities, enrollment growth, fundraising initiatives, alumni engagement,

corporate partnerships, and institutional advancement efforts.

Working closely with the President, senior leadership, faculty, staff, students, alumni, and

external stakeholders, the Director ensures a consistent institutional voice while enhancing

Talladega College's national visibility and reputation.

Essential Duties and Responsibilities

Strategic Communications and Brand Leadership

* Provide strategic leadership for the College's communications, marketing, branding, and

public relations functions.

* Develop, implement, and evaluate a comprehensive institutional communications and

marketing strategy aligned with the College's Strategic Plan and institutional priorities.

* Strengthen and protect the College's brand by ensuring consistent messaging, visual

identity, and institutional storytelling across all communications.

* Develop measurable communications and marketing objectives and evaluate effectiveness

through data, analytics, and return on investment (ROI).

* Conduct market research and competitive analyses to strengthen institutional positioning

and increase brand awareness.

* Provide leadership for crisis communications planning and institutional reputation

management.

Marketing, Media Relations, and Digital Communications

* Direct the College's integrated marketing, advertising, public relations, publications,

creative services, multimedia, and digital communications initiatives.

* Oversee institutional media relations and serve as the College's official spokesperson, as

appropriate.

* Build and maintain productive relationships with local, regional, national, and higher

education media.

* Oversee the College website, digital communications, email marketing, social media

strategy, and emerging communications technologies.

* Utilize data analytics and industry best practices to enhance communications effectiveness,

audience engagement, and institutional visibility.

Institutional Collaboration

* Collaborate with executive leadership and campus stakeholders to develop strategic

communications that advance the College's mission, institutional priorities, and reputation.

* Support institutional initiatives through integrated communications, marketing, stakeholder

engagement, and public outreach.

* Foster collaborative relationships with faculty, staff, students, alumni, trustees, and external

partners to strengthen institutional engagement and communications effectiveness.

Leadership and Administration

* Provide strategic leadership, supervision, mentoring, and professional development for

Communications and Marketing staff.

* Develop departmental goals, budgets, operational plans, assessment reports, and

performance measures.

* Manage relationships with external agencies, consultants, photographers, videographers,

advertising partners, and other communications vendors.

* Ensure compliance with College brand standards, communications policies, and applicable

laws, regulations, and accessibility requirements.

* Serve on institutional committees and perform other duties as assigned by the Vice

President for Institutional Advancement.

Minimum Qualifications

* Bachelor’s degree in communications, public relations, journalism, marketing, English,

strategic communications, or a related field.

* Minimum of five (5) years of progressively responsible experience in strategic

communications, marketing, public relations, or brand management.

• Minimum of five (5) years of supervisory and leadership experience.
• Demonstrated experience developing comprehensive communications and marketing

strategies.

• Excellent written, verbal, presentation, and interpersonal communication skills.
• Demonstrated success managing multiple priorities in a fast-paced environment.

Preferred Qualifications

* Master’s degree in communications, public relations, marketing, higher education

administration, business administration, or a related field.

* Experience in higher education, nonprofit organizations, or public sector

communications.

• Experience supporting executive leadership and governing boards.
• Experience with comprehensive fundraising campaigns, institutional advancement,

enrollment marketing, or donor communications.

• Knowledge of HBCU culture and higher education communications.
• Experience in crisis communications and reputation management.
• Experience managing websites, social media, digital marketing, analytics, SEO, and

content management systems.

* Experience supervising creative professionals and managing external marketing

agencies.

Salary

Salary is competitive and commensurate with education, experience, and qualifications.

Application Process

Qualified applicants should submit

• Talladega College Employment Application
• Cover Letter
• Resume or Curriculum Vitae
• Three Professional References
• Copies of College Transcripts (official transcripts required upon hire)
• Portfolio or examples of communications, marketing, branding, or media work

(preferred)

Application materials should be submitted to

h [email protected]. The packet consists of the TC

application, cover letter, resume, listing of at least three (3) professional references, and copies

of college transcripts. Official transcripts will be required if hired in the position.

An equivalent combination of education and experience from which comparable knowledge

is acquired may be considered.

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