Director, Growth Marketing

Kandu, Inc. is pioneering an integrated approach to stroke recovery by combining FDA-cleared brain-computer interface technology with personalized telehealth services. Our IpsiHand® device is durable medical equipment that enables chronic stroke survivors to regain upper extremity function with daily home use. Combining this advanced technology with the support of expert clinicians offers a comprehensive path to recovery–helping survivors improve mobility, independence, and quality of life.

The Director of Growth Marketing is responsible for building and running the direct-to-consumer patient acquisition engine and the marketing programs that support field sales conversion of incoming leads. This role owns the paid channel mix, the demand budget, the agency relationship, and the funnel from first impression through prescription. It sits inside the commercial organization and reports to the Chief Commercial Officer.

The ideal candidate is a hands-on DTC growth marketer who has scaled patient or consumer acquisition programs in a regulated environment, is comfortable owning weekly performance reviews with sales and finance, and can build the operating rhythm and team that support the next phase of company growth.

### What You'll Do:

Patient Acquisition & Paid Media

• Own the direct-to-consumer paid media strategy across paid search, paid social, video, connected TV, programmatic, affiliate, and offline channels.
• Allocate and reallocate demand budget based on performance against cost-per-lead, cost-per-consult, and payback targets.
• Direct the outside creative and media agency as the single point of accountability; hold the agency to defined performance and service-level expectations.
• Own the creative testing roadmap and landing page conversion program executed through the agency.

Field & Prescriber Support Marketing

* Build the marketing programs that help field reps convert incoming DTC prescription contacts