Director, Digital Acquisition and Growth Strategy

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Job Description

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Title: Director, Digital Acquisition and Growth Strategy

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Department

Global Growth Marketing

Reports To

Senior Director, Global Campaigns and Digital

Location

Remote / Hybrid

### About the Role

OutSystems is seeking a strategic, data-driven, and forward-thinking Director, Digital Acquisition and Growth Strategy to lead a pivotal functional pillar within our Global Growth Marketing organization.

In this role, you will serve as the central analytics, reporting, and optimization authority for the entire Global Campaigns and Digital function - upleveling our measurement frameworks, account-based funnel insights, and growth strategy. You will also directly own our organic search and Answer Engine Optimization (AEO) strategy, programmatic content syndication programs, paid third-party channels, and lifecycle email governance.

Working alongside established channel leaders and specialized agency partners, you will provide strategic media capital governance, cross-channel orchestration, and operational alignment to maximize pipeline velocity and capital efficiency across our global growth engine.

### Key Responsibilities

1. Growth Measurement, Analytics & Account Funnel Strategy

• Growth Analytics Authority: Serve as the strategic measurement lead for the entire Global Growth Marketing organization, designing, standardizing, and evolving cross-functional performance frameworks.
• Account-Based Funnel Metrics: Track, analyze, and optimize full-funnel account progression metrics (Target Account engagement, MQL/SQL velocity, pipeline creation, and closed-won revenue impact).
• Executive Dashboarding: Build, maintain, and uplevel performance reporting dashboards us