Digital Marketing Strategist & Communications Specialist

We are an internet marketing agency in Northern NJ working with small to medium-sized home service businesses and franchises to optimize their paid, local, and organic results on Google, Bing & Facebook.

This position offers the flexibility to work in the office, to be fully remote, OR to choose a hybrid model (where time is split between home and the office). You will work closely with 10-25 key accounts to fuel the growth of their businesses by providing hundreds of new customers to them each month through numerous advertising streams.

Core Job Responsibilities

• Foster, develop, and maintain relationships with customers on 10-25 SMB (small and medium-sized business) and/or franchisee accounts. Regular communication and follow-up are a must.
• Develop and execute comprehensive digital marketing strategies across Google Ads and Microsoft Advertising platforms.
• Local search management, including assisting customers in managing their Google, Yelp, and Facebook business listings.
• Define digital campaign objectives, budget allocations, target audiences, and Key Performance Indicators (KPIs).
• Stay up to date with emerging digital marketing trends and AI tools; continuously test and integrate emerging technologies (e.g., predictive analytics, AI automation) to improve workflow efficiency and campaign performance.
• Content development for websites that explain services and drive visitors to convert into leads.
• Guiding customers with their reputation management.
• Assessing trends and changes in Google Analytics to drive growth and improvements on client accounts.
• Conduct competitor research and market analysis to identify growth opportunities and industry trends.
• Collaborate with specialists across SEO, content, PPC, social media, programming, and email marketing to ensure cohesive brand messaging.
• Keep up with changes in the Local SEO and SEM industry by proactively reading relevant blogs and news stories.

Qualifications

-Mi