Digital Marketing Strategist (2 yrs exp) (Not Remote)

365° Total Marketing is seeking an experienced Digital Marketing Strategist to manage social media, paid digital advertising and digital marketing strategies for multiple client accounts.

The ideal candidate is organized, analytical and creative, with hands-on experience managing digital campaigns from strategy and setup through optimization, reporting and client presentation.

Digital Marketing Strategist Responsibilities

· Develop and implement digital and social media strategies based on client goals and target audiences.

· Create, schedule and manage engaging social media content, including copy, images and video.

· Write effective social media captions, ad copy and calls to action.

· Develop and manage social media content calendars.

· Set up, manage and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn and YouTube.

· Manage campaign budgets, audience targeting, A/B testing and monthly budget pacing.

· Monitor campaign performance and continually optimize campaigns to improve results.

· Set up and troubleshoot pixels, conversion tracking, UTM parameters and related marketing technology.

· Analyze campaign performance using GA4, social media analytics and advertising platforms.

· Prepare monthly or quarterly reports and present results, recommendations and next steps to clients.

· Develop digital marketing strategies, proposals and campaign recommendations for clients and Sales Executives.

· Meet with clients and Sales Executives to develop and discuss marketing strategies.

· Research competitors, audiences, advertising trends and emerging digital opportunities.

· Use AI and other marketing tools to improve research, content development, analysis and workflow efficiency.

· Manage multiple client accounts, campaigns and recurring deadlines.

· Stay current with changes in social media, digital advertising, analytics and marketing technology.

Digital Marketing Strategist

Requirements:

· 2+ years of professional digital marketing experience, preferably in an agency environment.

· Experience managing multiple client accounts and advertising budgets.

· Hands-on experience with Google Ads and Meta Ads Manager.

· Strong knowledge of Facebook, Instagram, LinkedIn and YouTube.

· Experience with GA4, PPC, digital analytics and campaign reporting.

· Understanding of pixels, conversion tracking, UTM parameters and remarketing.

· Google Tag Manager knowledge is a plus.

· Excellent writing, grammar, communication and presentation skills.

· Strong analytical, organizational and problem-solving skills.

· Ability to multitask, meet deadlines and work independently.

· Experience using AI tools for digital marketing and workflow efficiency.

· Photoshop and/or Adobe Creative Cloud experience is a plus.

Digital Marketing Strategist

Position Requirements:

This is a full-time, in-office position located on Saint Simons Island, Georgia. This is not a remote or hybrid position.

The successful candidate must be comfortable working in a fast-paced agency environment, managing multiple clients and taking ownership of assigned campaigns and deliverables.

Job Type: Full-time

Pay: $40,000.00 - $55,000.00 per year

Benefits

* Paid time off

Application Question(s)

• Where are you currently located (City, State) ?
• Can you give us a short overview of the types of campaigns you've built inside Meta Business Manager, including the budget sizes and your target outcomes?

Experience

* Digital Marketing: 2 years (Required)

Work Location: In person