Digital Marketing Specialist (PPC/SEO)

Job Location: Remote, US. Must reside and work in the United States.

Job Overview

As a Digital Marketing Specialist on the Growth and Demand team at ExploreK12, you will support the execution of digital marketing campaigns across paid media and SEO. This role will focus on campaign setup, optimization support, content execution, performance reporting, and dedicated e-commerce campaign support.

Working closely with senior team members and agency partners, this role will help ensure campaigns launch efficiently and that insights are surfaced to improve performance across a broad range of lead gen, e-commerce, and awareness campaigns.

Additionally, this position plays a key role in advancing e-commerce best practices, aligning demand generation efforts across paid media channels, and analyzing e-commerce campaign performance. In partnership with regional, international, and lifecycle marketing team members, the specialist helps ensure e-commerce campaigns are executed successfully.

Ideal candidates will have 2+ years of experience executing and optimizing e-commerce campaigns across a range of demand generation channels, or 2+ years of advertising agency experience.

Job Responsibilities

E-commerce Campaign Support

• Standardize best practices for e-commerce paid media campaigns at ExploreK12.
• Align e-commerce paid media campaigns with email campaigns, as well as closely coordinate with lifecycle and regional marketing team strategies.
• Perform cross-channel e-commerce reporting to identify opportunities for optimization and growth.
• Brainstorm and implement e-commerce campaigns and optimizations for paid media.
• Partner with paid media agency partner and senior team members to uncover e-commerce insights.

Paid Media Campaign Execution & Support

• Assist in building and launching paid media campaigns across awareness, lead generation, and e-commerce (Google Ads, Meta, LinkedIn, Stackadapt).
• Support