DIGITAL MARKETING MANAGER

Digital Marketing Manager

Kingspan Insulated Panels North America, a division of the Kingspan Group plc headquartered in Ireland, is a global and trusted leader in the design, manufacturing, and supply of high-performance sustainable building products and solutions for the construction industry. As the most energy-efficient, cost-effective building envelope solutions, insulated metal panels are at the forefront of sustainability. We serve the architectural, commercial/industrial, cold storage and food processing markets, and are committed to delivering the most advanced building products on the market.

Learn about our Planet Passionate initiatives: https://www.youtube.com/watch?v=EEeIS55WMOk (https://www.youtube.com/watch?v=EEeIS55WMOk)

At Kingspan, our future success is based on the quality of our people, who's expertise and motivation have helped ensure that we remain at the forefront of the construction materials manufacturing industry. In joining Kingspan you become an important part of a growing organization with a reputation for innovative design and use of technology, technical expertise, product quality, service excellence, and dedication to sustainability.

*Ready to be part of our team?*

*We are looking for a Digital Marketing Manager in our Deland, FL office!*

* This is a Full-Time (M-F) in-office position (no hybrid or remote).

Summary

Manages digital marketing projects and communications for Kingspan Insulated Panels North America, aligning regional execution with business objectives and the division-wide digital marketing strategy. The role manages website and sales enablement content, digital engagement, marketing automation, and agency relationships, and uses performance analytics to evaluate opportunities for improvement.

##### Essential Duties:

• Develop and manage the website, sales enablement platform, and digital communications strategy and plan for Kingspan Insulated Panels North America; determine regional digital marketing priorities, campaign approaches, and implementation methods within approved business objectives and the division-wide digital marketing strategy; evaluate alternatives and recommend changes to regional digital marketing investments and practices.
• Serve as the first point of contact for the local marketing team and external agencies on digital matters.
• Design and deliver digital marketing content for the sales teams and the marketplace, including web pages, email marketing, and digital sales content.
• Ensure our website and sales enablement platform are always up to date with the latest and most accurate product information.
• Work closely with the marketing team to support the digital aspects of events such as trade shows, roadshows, and lunch-and-learns.
• Use HubSpot and CRM to manage leads and improve engagement.
• Leverage HubSpot and CRM to design, develop, and implement marketing automation initiatives for lead nurturing.
• Manage our social media presence across multiple channels to drive brand awareness and promote interaction and engagement.
• Coordinate project photography to support the development of case studies for the website.
• Manage agencies and partners on a day-to-day basis; determine project briefs, priorities, and deliverable requirements within approved plans and contracts; evaluate deliverables against agreed objectives, require corrective work, and accept completed deliverables within delegated authority.
• Collaborate with management to develop and plan the digital marketing budget; determine allocations among approved campaigns, platforms, and agency services within delegated spending limits; authorize expenditures within those limits, monitor results, and recommend reallocations or additional investment requiring management approval.
• Measure the performance, efficiency, and effectiveness of the marketing systems and leads.
• Monitor developments in digital and electronic communications, and evaluate investments in these areas against their contribution to overall communications and marketing goals.
• Provide data analytics to measure effectiveness and evaluate opportunities to optimize systems and services.
• Apply product marketing compliance requirements as detailed in Kingspan’s Marketing Integrity Manual.
• Follow the Group Code of Conduct and Group Compliance.
• Follow Compliance requirements per “KNA-SOP-1705 Compliance Roles and Responsibilities.”
• Perform all other duties as assigned.

Education/Experience

• Bachelor’s Degree in marketing or related discipline.
• 5+ years of relevant digital marketing program execution experience.
• Understanding of the construction industry is an asset

Personal Attributes

The successful candidate will exhibit the following attributes

Naturally Organized and Attentive

• Is naturally organized and attentive, with a clear sense of how changing details affect other priorities.
• Is persistent and dependable, even when progress relies on several people.

Careful Eye for Consistency

• Notices subtle differences in wording and presentation that others may overlook.
• Has a discerning eye and values faithfulness to an established brand identity over personal taste or surface polish.

Diplomatic and Confident Assertiveness

• Is approachable and respectful with agency partners and colleagues without becoming overly accommodating.
• Is comfortable expressing concerns and holding firm on agreed expectations without making disagreements personal.

Composure Amid Shifting Demands

• Remains levelheaded when agency delays, competing requests, or last-minute event changes create pressure.
• Is flexible about changing circumstances without allowing urgency to weaken judgment or standards.

Personally Accountable and Collaborative

• Has a strong sense of responsibility, even when outside agencies contribute much of the work.
• Is motivated by shared success and comfortable contributing through others without needing to be the primary creator.

Thoughtful Curiosity and Discernment

• Is curious about evolving technology and receptive to useful new approaches without assuming that newer means better.
• Has a healthy skepticism toward polished or confident technology-generated content, recognizing that it may still be inaccurate, misleading, or inconsistent with the brand.
• Is thoughtful and questioning rather than easily persuaded by confident answers, and feels personally responsible for conclusions drawn from technology or outside advice.

Computer Skills

• Must be highly proficient in working with CMS tools (preferably HubSpot) and updating websites.
• Proven experience with SEO and SEO tools.
• Must be highly proficient in all Microsoft Office applications (Word, Excel, PowerPoint) and Outlook
• Must be highly proficient with email marketing systems.
• Experience using customer relationship management software for marketing activities, including lead management and the design, development, and implementation of automated lead-nurturing initiatives.
• Ability to use reporting tools to measure digital marketing performance and evaluate opportunities to optimize marketing systems and services.

Other Skills and Requirements

• Excellent oral and written communication skills, including exceptional spelling and grammar.
• Proven ability to build relationships across various functional teams.
• High level of interpersonal skills.
• Detail-oriented team player.
• Strong problem-solving skills, creativity, flexibility, and ability to manage and reset priorities in a rapidly changing environment.
• Highly organized and proficient in project management.
• Self-motivated individual.
• Creativity and commercial awareness.
• Ability to maintain a high level of confidentiality.

Physical Demands

The physical demands described here are representative of those that may be encountered while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office-Based Work and Handling: The role primarily involves stationary desk work, with occasional standing or movement within the office. Handling office items may involve lifting, carrying, pushing, or pulling with up to 10 lbs. of force occasionally, up to 5 lbs. frequently, and negligible force on an ongoing basis.
• Computer and Equipment Use: The role may involve extended computer use to create and update digital marketing content, work with marketing systems, and prepare reports, along with handling documents and using standard office equipment.
• Information Review: Frequent review of digital and printed information may include checking marketing content, product information, reports, and presentation details for accuracy and consistency.
• Communication and Interaction: The role involves regular communication with colleagues, sales teams, agencies, and other external contacts through meetings, calls, email, and digital collaboration tools.
• Work Environment and Travel: Work generally takes place onsite in an office with controlled lighting, temperature, and typical office noise. Occasional travel may be needed for business activities

We offer a comprehensive benefits package including 401k with company match, Medical, Dental, Vision, Identity Theft Protection, Critical Illness, Accident, Hospital Indemnity, Pregnancy and Parental Leave, Fitness Reimbursement, Educational Assistance, Life, AD&D, Short- and Long-Term Disability, and Life Assistance Program.

Kingspan is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to any factor, including veteran status and disability status, protected by applicable federal, state or local laws.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.