Digital Marketing Manager

Digital Marketing Manager — Paid Media & Marketing Operations

Forged with F.I.R.E. | Supporting Ascend Exterior Cleaning

Full-time | $72,000–$96,000 annually, depending on experience

Build a marketing function you can own.

Forged with F.I.R.E. is helping build Ascend Exterior Cleaning, a growing group of local home-service brands.

We’re hiring a hands-on Digital Marketing Manager to help bring more of our marketing capabilities in-house, strengthen execution across our brands, and connect marketing activity to meaningful business results.

This is an opportunity to build—not just maintain. You’ll help establish how campaigns are planned, launched, measured, and improved while working closely with leadership, local operators, and our in house Data & Integration Specialist.

We’re looking for someone who understands paid advertising, follows through on details, and uses AI thoughtfully to do better work. Someone who can develop a plan, execute it, and explain what the results tell us.

What you’ll own

Paid advertising and lead generation

• Manage and improve Google Ads campaigns, including budgets, targeting, search terms, ad copy, and landing-page alignment.
• Manage Meta campaigns, testing offers, creative, audiences, and lead forms.
• Monitor lead quality alongside cost and volume, using feedback from the sales team to improve campaign performance.
• Make clear recommendations about where to invest, what to change, and what to stop.

Marketing execution and accountability

• Own a practical marketing calendar across brands, including seasonal campaigns, promotions, content, and launch deadlines.
• Turn priorities into clear assignments with owners, due dates, and follow-up.
• Coordinate with existing partners and selectively use specialists when their expertise is needed.
• Identify missing inputs and blockers early, and keep work moving.

Content, websites, and local presence

• Write and refine advertising copy, customer communications, website content, and social posts.
• Create straightforward marketing assets and coordinate more advanced design, photography, and video work.
• Manage routine website and landing-page updates, Google Business Profiles, and local-listing accuracy.
• Check customer-facing work for correct branding, services, offers, links, forms, and mobile usability before launch.

Measurement and customer follow-up

• Partner with our Data & Integration Specialist to validate conversion tracking, reporting, and lead routing.
• Help connect marketing activity to qualified leads, booked appointments, and sold work—not just clicks.
• Build and improve customer follow-up, reactivation, and seasonal campaigns, including audience selection and sales handoffs.
• Provide concise updates explaining what happened, what we learned, and what happens next.

AI-assisted workflows

• Use AI to support research, copy development, creative variations, analysis, and repeatable processes.
• Review AI-generated work for accuracy, brand fit, and quality before publishing.
• Document useful workflows so our capabilities become stronger and more repeatable over time.

What you bring

• Demonstrated hands-on experience managing Google Ads for lead generation, with examples of decisions you made and the results.
• Experience managing Meta advertising and evaluating lead quality beyond platform-reported metrics.
• Strong project-management habits: you organize work, communicate clearly, and close the loop.
• Working knowledge of conversion tracking, analytics, landing pages, and CRM-based lead follow-up.
• Strong writing skills and the ability to adapt messaging across distinct local brands.
• Practical experience using AI tools in a marketing workflow.
• The judgment to know what you can execute yourself, when to ask for help, and how to hold outside support accountable.

Experience in home services, local-service marketing, or multi-location businesses is especially valuable. Familiarity with Google Local Services Ads, local SEO, Housecall Pro, GoHighLevel, WordPress, or similar systems is a plus.

We care more about demonstrated ability and ownership than a particular degree or a long list of certifications.

What success looks like

In your first 90 days, you’ll work with the team to:

• Understand the brands, markets, customer journey, and existing marketing activity.
• Establish a dependable marketing calendar and task-management rhythm.
• Identify important gaps in campaign execution, tracking, lead quality, and customer follow-up.
• Take ownership of agreed campaigns and recurring responsibilities.
• Deliver early improvements and a practical plan for expanding internal capabilities.

Over time, success means reliable execution, clearer visibility into results, stronger lead quality, and less dependence on outside partners for routine marketing work.

Why this opportunity

You’ll have direct access to leadership, a technical partner in our Data & Integration Specialist, and the opportunity to shape an internal marketing function as Ascend grows.

This is a hands-on individual-contributor role with meaningful ownership. You are not expected to be an expert in every marketing discipline, but you are expected to take responsibility for the work and help build a dependable system around it.

How to apply

Submit your résumé and a brief response to these questions:

• Describe a lead-generation campaign you personally managed. What did you change, and how did you evaluate success?
• Share an example of improving a marketing process, resolving an execution problem, or getting a stalled project across the finish line.
• How do you utilize time management tools, marketing calendars and/or other tools to keep tasks organized?
• How are you using AI in your marketing work today, and how do you check its output?

Work samples are welcome. Please remove confidential client information.

Pay: $72,000.00 - $96,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote