Digital Marketing Coordinator

SUMMARY OF RESPONSIBILITIES

The company is expanding local marketing efforts to provide franchisees with hyper local tools to drive sales and transactions based on their regional needs. This is an incredibly important, cross-functional effort for Tropical Smoothie Cafe – critical for the brand’s continued success as it opens cafes in existing, new and emerging markets. The Digital Marketing Coordinator will support this effort by developing digital marketing tools and strategies to support these local campaigns, including local web, app, digital listings, and SEO/AIO. This role is responsible for overseeing the execution of local digital campaigns, serving as a subject matter expert for digital marketing, coordinating deliverables with an offshore execution team and agency partners, and ensuring alignment with overall brand goals and internal teams.

This position will maintain quality assurance (QA) for all local CRM campaigns, provide digital strategy recommendations, and manage the content calendar for local alongside national digital content integration. Additionally, they will monitor campaign performance, recommend optimizations across CRM, local web, listings, SEO/AIO, and stay current with CRM and digital listing features to enhance toolkit offerings.

KEY RESPONSIBILITIES

Local CRM Campaign Execution

* Strong collaboration with Field Marketing Managers and Brand Team to understand local campaign objectives, support creative brief development, and communicate with agency partners to execute across digital marketing channels, including email, push notifications, in app messages, geo notification triggers, local listings, local social, and more. Create Email Campaign Requirement (ECR) technical briefs to explain the requirements and specs of each local and send to the digital marketing execution team * Work with offshore digital marketing execution team to ensure the team understands the objectives and requirements of each local