Digital content and SEO specialist-wordpress and video

Orion’s Rain is looking for a hands-on Digital Content & SEO Specialist to take ownership of our growing digital presence. This is not simply a social media posting position. We are looking for someone who can build high-performing WordPress websites, create and edit professional photo and video content, execute SEO strategy, and turn our day-to-day field operations into digital content that produces measurable business growth.

This is a full-time hybrid position in the Houston area. Much of the website, SEO, editing, and content work can be performed remotely, but regular local field work will be required for photography, videography, project documentation, and collaboration with our team. We value demonstrated ability, initiative, creativity, and willingness to learn more than a specific degree or number of years in the industry.

What You’ll Do Website Development & SEO - Build, rebuild, manage, and continuously improve WordPress websites. - Create fast, mobile-responsive, conversion-focused webpages and landing pages. - Produce new SEO-focused website content at scale, with a target of five quality pages per production day when page development is the primary assignment. - Perform on-page SEO, internal linking, metadata optimization, image optimization, schema implementation, and related technical/content SEO. - Monitor Google Search Console, Google Analytics, indexing, rankings, impressions, clicks, CTR, and website conversions. - Identify search opportunities and improve existing pages based on actual performance data. - Monitor website speed, usability, technical health, and conversion performance. - Continuously improve calls-to-action, forms, page layouts, trust signals, landing pages, and other conversion elements. Photography, Video & Content Production - Visit active projects throughout the Houston area to capture original photography and video. - Work with raw photos and video supplied by ownership, employees, subcontractor crews, and other field personnel. - Edit raw footage into polished, professional content. - Produce and edit long-form YouTube videos. - Produce short-form videos for YouTube Shorts, Facebook and Instagram Reels, TikTok, and other platforms. - Create thumbnails, basic graphics, captions, and supporting creative assets. - Organize and maintain the company’s photo and video content library. - Repurpose individual projects into multiple pieces of content across different platforms. Social & Local Digital Marketing - Manage frequent content publishing across Google Business Profile, Facebook, Instagram, Nextdoor, Pinterest, YouTube, TikTok, LinkedIn, and other relevant platforms. - Maintain frequent Google Business Profile updates, including project photos and videos. - Participate appropriately in local Facebook groups and Nextdoor communities through posts, comments, responses, and engagement. - Maintain an organized content calendar. - Build content and campaigns around seasonal customer demand. - Monitor and respond to audience engagement and identify opportunities to grow followers, subscribers, and local brand awareness. Analytics & Growth - Track calls, website forms, qualified leads, conversions, and digital lead sources. - Monitor organic search visibility, keyword movement, CTR, website traffic, social growth, and engagement. - Produce weekly KPI reporting and monthly performance analysis. - Connect digital activity to qualified leads, estimates, closed business, and attributable revenue. - Test new ideas, platforms, content formats, and marketing tools and measure their effectiveness.

The position will support the digital presence of both Orion’s Rain and ELAK, along with additional company brands and projects as they develop. Required Skills - Demonstrated ability to build and manage WordPress websites. - A portfolio or examples of websites you personally built or substantially developed. - Demonstrated video-editing ability. - A portfolio or examples of video content you personally edited. - Understanding of responsive website design, website performance, and user experience. - Working knowledge of SEO. - Ability to turn raw photography and video into professional finished content. - Strong written communication and attention to detail. - Strong organizational and time-management skills. - Ability to work independently and take ownership of projects. - Willingness to learn new software, platforms, AI tools, and digital-marketing technologies. - Comfortable working with field personnel and visiting active job sites throughout the Houston area. Preferred Skills Experience with any of the following is valuable but not required in every category: - Google Search Console - Google Analytics - Local SEO - Google Business Profile - Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, CapCut, or similar video-editing software - Photoshop, Lightroom, Canva, or similar creative software - Photography and videography - YouTube production - Short-form video production - Conversion-rate optimization - Landing-page development - Lead and call tracking - Digital advertising - Marketing for a local service business What Success Looks Like This position is ultimately accountable for growth, not simply completing a posting schedule. We will measure success through improvements in: - Search visibility and rankings - Website traffic and engagement - Website conversion rates - Social followers and subscribers - Content engagement - Qualified inbound calls and leads - Estimates generated from digital leads - Closed business - Revenue attributable to our digital presence

We are looking for someone who wants meaningful ownership of the digital side of a growing company. You should enjoy building things, experimenting, learning, measuring results, and continuously improving your work. Job Type: Full-time Work Arrangement: Hybrid — Houston area, with some on-site and field work required Compensation: $55,000–$77,000 per year, based on demonstrated skills and experience Benefits: Flexible schedule, paid time off, and health-insurance stipend/reimbursement

Pay: $55,000.00 - $77,000.00 per year

Benefits

• Flexible schedule
• Paid time off

People with a criminal record are encouraged to apply

Work Location: Hybrid remote in Humble, TX 77339