Demand Generation Lead

Dovetail is the Customer Intelligence Platform for the entire organization. We unify fragmented feedback from every touchpoint, including sales calls, support tickets, and research, into a single AI-powered intelligence layer that empowers every team to build, sell, and serve with confidence. Founded in 2017, we are a team of 100+ across our offices in Sydney and San Francisco, working with thousands of teams from Fortune 500 companies to the world’s most innovative startups.

The best never guess. We help teams turn the noise of thousands of customer interactions into the signal required to move faster, prioritize better, and drive revenue.

About the role

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As our Demand Generation Lead you will partner with the marketing, product, sales, and customer success teams to turn Dovetail’s strongest product stories, customer proof, and account signals into qualified enterprise pipeline

You’ll own targeted demand programs for new and existing enterprise customers, from audience and offer through to campaign, sales follow-up, and reporting. You’ll work closely with Product Marketing, Growth, Web, Content, Creative, Sales, Customer Success, and Revenue Operations to build programs that create opportunities and help progress complex deals.

This is a senior individual contributor role for a builder. You’ll set direction, run programs yourself, and turn what works into a repeatable demand engine.

Please note that we're only able to accept applicants who are based in the following states for this role: California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, and Florida.

What you’ll do

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• Own the enterprise demand plan. Set priority audiences, account segments, offers, campaign calendar, targets, and budget. Keep every program tied to a clear pipeline outcome.
• Build integrated campaigns. Turn product launches, customer stories, original research, executive content, webinars, and mar