Defense Technology Senior Brand Marketing Lead

Defense Technology Senior Brand Marketing LeadThe Opportunity:

Defense missions increasingly hinge on software, data, AI, and cyber. Booz Allen’s defense tech business builds and deploys products at that intersection—at enterprise scale and with real‑world impact. In this role, you’ll turn Booz Allen’s deep technical capability and growing product portfolio into a clear, compelling category narrative and integrated brand campaigns that shape market perception and create demand.

We’re looking for a senior brand marketer who knows how to define a category and, architect a modern enterprise brand. You will strengthen awareness and credibility for Booz Allen’s defense tech capabilities while building market momentum for products serving government, commercial, and technology audiences. If you’ve helped a high‑growth tech company build credibility, momentum, and market influence, you’ll thrive here.

This is a senior‑level role with true ownership. You’ll set strategy, pressure‑test it with executives, and roll up your sleeves to execute—moving fluidly between narrative creation, campaign leadership, and hands‑on delivery to create meaningful market impact. Due to the nature of work performed within this facility, U.S. citizenship is required.

What You’ll Do

• Drive top‑ and mid‑funnel impact. Lead brand‑forward marketing strategies that elevate Booz Allen’s defense tech awareness, strengthen market perception, and generate sustained demand among government, commercial, and technology audiences.
• Build awareness that converts. Develop and launch integrated campaign programs that grow company brand and product visibility, credibility, and category understanding — moving prospects from initial awareness into meaningful mid‑funnel engagement and evaluation.
• Shape perception with compelling narratives. Translate complex technical capabilities into differentiated message frameworks, brand narratives, and creative concepts designed to shift how buyers percei