Content Strategy & Organic Growth Specialist

Position Summary (In Office - Not Remote)

We are looking for a strategic, hands-on Content Strategy & Organic Growth Specialist to own the development and performance of our non-paid customer acquisition channels.

This person will be responsible for helping our company become the most visible, helpful, and trusted resource in our market. They will create and improve the content buyers use to understand their problems, evaluate their options, compare providers, and confidently take the next step with our company.

This is not simply a blogging or social media position. It is a business-growth role for someone who can connect buyer insights, content creation, website strategy, search visibility, social media, reputation management, and conversion optimization to generate qualified leads.

The ideal candidate is part content strategist, writer, journalist, website marketer, project manager, and analyst. They are equally comfortable interviewing a subject matter expert, improving a landing page, evaluating organic lead performance, planning a social campaign, and identifying why a prospective customer may not trust or convert on our website.

The primary measure of success for this role is the consistent generation and improvement of qualified, non-paid leads.

Primary Objective

Build and manage an organic growth engine that

• Attracts qualified prospective customers
• Answers buyers’ most important questions
• Builds trust in our company before a prospect contacts us
• Converts website visitors and engaged audiences into leads
• Strengthens our online reputation
• Gives the sales team content that helps prospects make decisions
• Reduces dependence on paid lead-generation channels

Key Responsibilities1. Own the Organic Content Strategy

Develop and manage a content strategy based on company goals, buyer needs, sales-team insights, search behavior, and organic lead opportunities.

Responsibilities include

* Building and maintaining