Brand/Sr. Brand Manager

Description

A Brand Manager at Foley Family Wines is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands. The Senior Brand Manager oversees the project management of strategies

and tactics with a variety of departments, including Sales, Operations, Direct-to-Consumer and Wholesale teams.

This role will drive significant growth across the portfolio (Dashwood, Vavasour, Lucien Albrecht, Nieto Sentiner, Mt. Difficulty, and Roaring Meg). We are looking for a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer at the forefront of their thinking.

This is a hybrid role. Tues - Thursday onsite M & F remote optional.

Brand Strategy and Brand Planning

• Develops brand strategies and positioning for priority brands, including consumer-compelling point of difference
• Develops brand marketing plans that are applicable across PR, paid media, partnerships, events, and retail accounts.

Marketing Programs and Production

• Manages execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards.
• Maintains accountability for approved brand budgets, revenue, and gross margin.
• Assigns and manages creative work through external agencies/vendors.
• Interfaces with Production and Winemaking teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings.
• Interfaces with import partners to ensure alignment with brand story and mutual business objectives.

Marketing Communication

* Communicates monthly brand business status and programs to Management, in