Bilingual Digital Marketing Specialist

Bilingual Digital Marketing Specialist

Personal Injury Law Firm | Colorado

Salary: $70,000–$80,000 per year, depending on qualifications and experience

Available Benefits

Paid Time Off (PTO), 401(k), health insurance, dental insurance, and more.

Application Deadline

Applications will be accepted until the position is filled.

About the Position

We are seeking an experienced, bilingual English/Spanish Digital Marketing Professional to join our personal injury law firm as an in-house marketing team member.

This is a hands-on position for a digital marketer who understands how to generate qualified leads through search engines, paid advertising, SEO, social media, and video content. The ideal candidate has at least two years of digital marketing experience in the personal injury industry and can independently manage campaigns and marketing initiatives in both English and Spanish.

This is an opportunity to take ownership of a significant portion of our digital marketing strategy while working directly with our firm's leadership and legal marketing team.

Key Responsibilities

SEO – English & Spanish

• Develop, implement, and manage SEO strategies for English- and Spanish-language websites and content.
• Conduct keyword research, competitive analysis, technical SEO analysis, and content optimization.
• Identify opportunities to improve organic rankings, website traffic, lead generation, and conversion rates.
• Optimize website pages, blog content, metadata, internal linking, and other on-page SEO elements.
• Develop and execute local SEO strategies.
• Monitor search engine rankings, organic traffic, conversions, and other key performance indicators.
• Use SEO tools to identify opportunities, diagnose issues, and measure campaign performance.

Paid Search – Google & Bing

• Create, manage, optimize, and analyze paid search campaigns in both English and Spanish.
• Manage campaigns through Google Ads and Microsoft Advertising/Bing Ads.
• Conduct keyword research, build ad groups, write compelling ad copy, manage negative keywords, and optimize bids and budgets.
• Develop landing-page and conversion strategies to improve lead quality and return on advertising spend.
• Continuously test advertisements, keywords, audiences, landing pages, and campaign strategies.
• Monitor campaign performance and provide regular reporting and recommendations.

Analytics & Reporting

• Use Google Analytics to monitor website traffic, user behavior, conversions, and marketing performance.
• Establish and monitor appropriate conversion tracking and key performance indicators.
• Analyze marketing data and translate findings into actionable recommendations.
• Prepare regular reports regarding SEO, paid search, website performance, lead generation, and advertising results.
• Use tools such as Semrush and other SEO/marketing platforms to conduct research, monitor performance, and identify opportunities.

Social Media Advertising & Content

• Develop digital advertising creative for social media platforms.
• Create and manage marketing campaigns designed to generate brand awareness, engagement, and qualified leads.
• Develop social media content in English and Spanish.
• Monitor social media performance and recommend strategies for improving engagement and conversions.

Video Production

• Plan, script, shoot, edit, and produce short-form video content for social media and digital advertising.
• Develop video concepts designed to educate prospective clients, promote the firm's services, and generate engagement.
• Coordinate video production with attorneys and other members of the firm.
• Create videos in both English and Spanish when appropriate.
• Edit video, audio, graphics, captions, and other elements for use across social media and digital advertising platforms.

Required Qualifications

• At least 2 years of professional digital marketing experience in the personal injury industry.
• Fluency in both English and Spanish, including strong written and verbal communication skills in both languages.
• Demonstrated experience with SEO and digital marketing for lead generation.
• Hands-on experience managing Google Ads and Bing/Microsoft Advertising campaigns.
• Strong working knowledge of Google Analytics.
• Strong working knowledge of SEO tools, including Semrush or comparable platforms.
• Experience conducting keyword research, competitive analysis, on-page SEO, technical SEO, and performance reporting.
• Experience creating and optimizing paid search campaigns in both English and Spanish.
• Experience creating digital advertising and social media content.
• Experience with video production and video editing for social media and/or digital advertising.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects, prioritize deadlines, and work independently.
• Excellent attention to detail and ability to analyze marketing performance data.

Preferred Qualifications

• Experience with local SEO for law firms or other location-based businesses.
• Experience with personal injury lead generation and legal marketing.
• Experience with Google Tag Manager and conversion tracking.
• Experience with Meta advertising and other social media advertising platforms.
• Experience with website content management systems such as WordPress.
• Experience with graphic design and digital creative tools.
• Familiarity with legal advertising and ethical considerations applicable to attorney advertising.
• Experience producing on-camera or attorney-focused video content.
• Experience developing marketing campaigns specifically targeting Spanish-speaking consumers.

Who Will Succeed in This Role

The successful candidate will be a hands-on digital marketer, not simply a marketing coordinator. We are looking for someone who understands how SEO, paid search, analytics, content, social media, and video work together to generate qualified leads.

You should be comfortable looking at campaign data, identifying what is and isn't working, testing new strategies, and taking action upon receipt of management approval.

If you have personal injury digital marketing experience, are fluent in English and Spanish, and can manage SEO, paid search, analytics, social media, and video production, we would like to hear from you.

To apply

Please submit your résumé and a brief description of your personal injury digital marketing experience, including examples of SEO, Google/Bing Ads, analytics, and video or social media work.

Pay: $70,000.00 - $80,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Lakewood, CO 80215