Associate Director, Product Marketing

About the role

The Associate Director of Product Marketing connects iCivics’ products, services, and resources with the educators and education leaders they are designed to serve.

This role leads product marketing and go-to-market execution for iCivics’ key offerings and manages many of the organization’s largest integrated marketing campaigns, including back-to-school, Constitution Day, product launches, and other major initiatives.

The Associate Director will develop clear positioning and messaging, create campaign strategies and materials, and ensure that Marketing brings strong audience and go-to-market insights into product planning. The role will work closely with Product, Engagement, Professional Learning, Development, Data, and other Marketing team members.

This is initially a highly hands-on individual contributor role. The Associate Director will develop plans, write copy, create campaign assets, coordinate contributors, and oversee execution. As the team and function grow, the role is expected to shift toward greater strategic leadership and campaign direction.

*Primary Audiences*

The Associate Director will support two main audiences

• K-12 educators using iCivics’ instructional products, games, resources, and professional learning opportunities.
• District and education leaders considering iCivics’ professional learning services, custom curriculum, and other district-level offerings.

What You’ll Do

*Lead Integrated Marketing Campaigns*

• Develop and manage integrated marketing campaigns for major organizational priorities, including back-to-school, Constitution Day, product launches, professional learning services, custom curriculum, and other key initiatives.
• Establish campaign goals, audiences, messages, calls to action, timelines, deliverables, channel plans, and measures of success.
• Write and produce campaign materials, including email copy, landing-page content, digital assets, presentations, tool