University of Florida

Assistant Director, Marketing-Department of Neurosurgery-Preston A Wells Jr Center

Gainesville, FL, USPosted 6 days ago

Full-Time Public Relations Florida

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Job Description

Job no

541777

Work type

Staff Full-Time

Location

Main Campus (Gainesville, FL)

Department

29190000 - MD-NEUROLOGICAL SURGERY

Classification Title

Assistant Director, Marketing

Classification Minimum Requirements

Master's degree in appropriate area of specialization and two years of appropriate experience or a bachelor's degree in appropriate areas of specialization and four years of relevant experience.

Job Description

Marketing Strategy and Implementation

* Under the direction of the UF Health AVP for Marketing and the Wells Brain Tumor Center Co-Directors to

support the Preston A. Wells Jr. Center for Brain Tumor Therapy to address marketing and growth

needs, with particular focus on: Directing consumer-oriented marketing campaigns for the Preston A. Wells Center for Brain Tumor Therapy. * Leading efforts to ensure alignment of activities with overall Department of Neurosurgery and UF Health

marketing efforts to ensure consistency in messaging, brand, and quality and avoiding unnecessary

redundancy. * Leading the planning and execution of community outreach and education activities related to brain tumor

education and maximizing participation with Wellness University, community walks/runs and other activities as needed. * Coordinating the development and optimization of web content to elevate and enhance visibility on search

engines and across the web. * Implements provider-focused marketing initiatives in support of reputation and referral growth, including: Generating new faculty bios for educational and research related promotions, conference participation

and regional and national reputation activities. * Developing newsletters and broadcast emails. * Directing the creation and distribution of podcasts, videos and other multimedia content * Creating content to promote clinical trial participation, research advances and specialty care advances * Leads the development, implementation and evaluation of marketing and communications initiatives with

input from Communications and Marketing leaders, Center leadership, faculty and staff. * Drives, in collaboration with UF Health Marketing & Communications leadership and with the Wells Brain

Tumor Center co-directors, the process to develop and direct a comprehensive marketing strategy for the

Preston A. Wells Center that aligns with organizational strategic priorities * Meets with departmental and service leaders to determine marketing needs and priorities. * Collaborates with marketing and communications leadership to set marketing goals, develop and support

the implementation of marketing strategies and establish growth goals to drive market share.

Prepares and presents annual strategy and tactical plans to departmental and administrative leaders on

fiscal year goals, strategies, objectives and tactics. * Guides communications plans in support of residency, research and CME efforts. * Leads a coordinated approach to marketing and advertising efforts; collaborates as necessary with UF

Health colleagues to implement approved projects. * Champions regular community education opportunities to cultivate potential patients and promote

awareness of departmental services. * Oversees establishment and integrity of the brand; assures consistent usage for UF Health and the

University of Florida, where applicable, in alignment with established brand standards.

Publishing and Health/Science Communications

* Writes, edits and/or proofreads all promotional projects, such as advertisements, newsletters, brochures,

collateral material, video or television scripts or web content. * Oversee the development of core narratives and storytelling strategies that elevate the center’s emphasis

on academic excellence, research impact, clinical innovation and community engagement. * Engages UF Health creative services colleagues or external vendors to develop design for each project

and coordinate production. * Works with photographers, videographers, freelancers, illustrators and social media managers as

necessary to develop high-quality content for the Wells Brain Tumor Center. * Responsible for ensuring a proactive editorial calendar for the creation and posting of engaging social

media content across departmental and organizational social media channels. * Provides content for use across pertinent UF Health and UF web pages and social accounts. * Responsible for consistent application of university and UF Health brand standards. * Works with UF College of Medicine, UF Health Cancer Institute, McKnight Brain Institute, UF Clinical and

Translational Science Institute, and UF Health Marketing & Communications leads to highlight and

disseminate institutional, regional, and national awareness of innovative discoveries and achievements of

the faculty, trainees, and staff at the Preston A. Wells, Jr. Center for Brain Tumor Therapy at UF

Health.

Marketing Planning & Reporting

* Prioritizes marketing and communications investments and develops and presents annual marketing plans

and budgets. Works with marketing and communications leaders to establish resourcing for proposed

projects and initiatives. Regularly reports on progress. * Responsible for monthly reporting on the status of projects for marketing and departmental leadership. * Responsible for developing and presenting KPI performance and return on investment reports to leaders

across systems.

Public Relations

* Supports media relations efforts by coordinating with communications colleagues to assist in proactively generating news coverage and responding to media inquiries.

Other

Meets regularly with key chairs, chiefs, directors and faculty.
Attends key planning and BTC leadership meetings.
Attend regularly scheduled UF Health Marketing Team meetings.
Attends UF Health Marketing & Communications divisional meetings.
Uses the project management system to track and manage all marketing projects.[JB5.1]
Serves as an essential employee during times the Command Center is activated.

Expected Salary

commensurate with experience

Required Qualifications

Master's degree in appropriate area of specialization and two years of appropriate experience or a bachelor's degree in appropriate areas of specialization and four years of relevant experience.

Preferred

* Marketing or Communications degree strongly preferred. * Proficiency in Word, Excel, PowerPoint, Canva, web content management systems such as WordPress,

and social media business management systems. * Proficiency in Associated Press style required. * Demonstrated outstanding ability to work under pressure in a fast-paced office with frequent interruptions,

changing priorities and short deadlines. * Ability to plan, organize and coordinate work assignments. * Proven experience developing and executing integrated communications plans and multichannel

campaigns aligned with organizational priorities. * Strong analytical skills, including experience using communications metrics, digital analytics and

engagement data to inform strategy and decisions. * Ability to establish and maintain effective, collaborative working relationships with others as part of a team. * Ability to function under stressful circumstances, always maintaining respectful and supportive

interactions. * Superior verbal, writing and presentation skills. * Ability to plan, organize and coordinate work assignments. * Ability to work independently and receive feedback on work.