Area Director of Sales & Marketing

Job Description

AREA DIRECTOR OF SALES & MARKETING – GEORGIA REGION

Position Summary

The Area Director of Sales & Marketing will lead and execute strategic sales efforts across 3 assigned hotel properties in the Georgia market. This role is responsible for soliciting business across all market segments to maximize overall market positioning, elevate brand awareness, and consistently meet and/or exceed budgeted room, group, meeting, and banquet revenue goals across the Georgia portfolio.

Duties of the Area Director of Sales & Marketing

• Prospect and solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections, and written communication across the 3 assigned Georgia hotels.
• Creatively manage all aspects of sales and marketing efforts for the Georgia portfolio, providing strategic vision for maximum hotel sales generation and optimal revenue growth.
• Promptly prepare correspondence to customers, internal booking reports, and file maintenance/database entry.
• Drive increased revenue and profit to achieve the company’s ambitious portfolio growth objectives in the region.
• Achieve stringent sales targets through a highly professional, knowledgeable, and proactive approach on all new business leads.
• Foster a positive, sales-focused team culture across all departments and maintain open communication with property leadership and brand representatives for the best overall portfolio performance.
• Participate in daily business review meetings, pre-convention meetings, training, and other sales-related meetings as required.
• Maintain effective time management to ensure all 3 Georgia hotels receive ample sales support and successfully meet individual and regional revenue targets.
• Attend local trade shows, Georgia community events, and regional industry meetings to represent the properties.
• Forge relationships and build rapport. Cultivate, enhance, and leverage external and internal relationships to elevate market share awareness and drive continuous business to the portfolio.
• Develop and maintain comprehensive knowledge of Georgia market trends, local competition, and key corporate accounts.
• Utilize strong technical skills to understand and propose strategies, tactics, or solutions tailored to client requirements.
• Plan and coordinate the implementation of business plans and the penetration of new regional market segments.
• Adapt actively and listen carefully to understand the needs behind each account opportunity.
• Collaborate with hotel General Managers and Regional Managers to build and activate property- and market-specific strategies to capture new business.
• Lead and manage the Business Transient RFP process for all properties in the Georgia portfolio.
• Assist with all group leads, sales contracts, and rate negotiations.
• Oversee regional social media strategy and advertising partnerships.

Requirements of the Role

• Experience working with senior management to align sales strategies and multi-property solutions.
• Proven experience working in a corporate/business-focused hotel sales environment.
• Excellent negotiation skills with a track record of successfully pitching and closing new business.
• Proven track record of increasing revenue through lead generation at both the property and regional levels.
• Demonstrated success in developing, implementing, and benefitting from organizational sales strategies.
• Established history of consistently exceeding sales goals.
• Strong geographic/market familiarity or adaptability to drive sales across multi-property portfolios.
• Exhibits high professionalism, a service-focused approach, and a strong drive for success.
• All other duties as assigned by supervisor.

QUALIFICATIONS

Education

* Undergraduate degree in Business Management, Economics, Marketing, or other business-related field preferred.

Experience

• 3 - 5 years of experience in a management or leadership role (hospitality, retail, food service preferred).
• 3 - 4 years of dedicated work experience in hospitality sales (multi-property or regional experience preferred).

Knowledge

• General understanding of common office procedures.
• Basic business management and multi-unit sales practices.

Skills

• Must be able to read, write, and speak English proficiently.
• Intermediate computer operation including, but not limited to, accessing data from the internet, CRM systems, and sales management platforms.
• Effective communication with staff, clients, and hotel guests.
• Effective conflict management.
• Effective negotiation and sales skills.

Abilities

• Read, comprehend, and follow written procedures.
• Respond calmly in situations of conflict and stress.
• Adapt quickly to changes in daily work and market conditions.
• Problem-solve in a timely and effective manner.