ANALYST DIGITAL MARKETING IV (Remote) IV

As a member of the Digital Data Networks (DDN) Marketing team, the Senior Digital Marketing Analyst is responsible for driving digital growth by improving product and solution findability, attracting qualified target customers, and converting digital engagement into measurable business opportunities.

Reporting to the Senior Digital Marketing Manager of DDN, this role owns offsite digital channels, including paid search, paid and organic social, engineering and component discovery sites, and eCommerce touchpoints. The Senior Digital Marketing Analyst will drive digital growth initiatives across existing and emerging digital channels by connecting commercial priorities with digital channel execution, customer targeting, content promotion, analytics, and conversion optimization. The role is focused on increasing qualified traffic, engagement, leads, eCommerce opportunities, and revenue potential from target markets and accounts.

The ideal candidate will have demonstrated experience driving digital growth through owned digital channels, external digital platforms, eCommerce-related initiatives, and content findability, while leading cross-functional partnerships that improve customer engagement and conversion. This person should bring a strong commercial mindset, practical execution capability, and a clear understanding of how engineers, buyers, and target accounts discover, evaluate, and convert through digital touchpoints.

This individual must be effective in cross-functional and matrixed organizations. She/he will be self-directed and able to execute a broad spectrum of digital projects while partnering with multiple stakeholders globally.

Responsibilities

• Translate business priorities, target account needs, and product growth opportunities into actionable digital growth plans.
• Plan, launch, manage, and optimize digital growth across paid search, paid and organic social, engineering communities, component search platforms, distribu