AI Marketing Specialist

• Marketing
• Boston, USA

AI Marketing Specialist

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* Full Time

At MacPaw, we craft software that makes everyday tech life simpler, cleaner, and more enjoyable. From globally loved products like CleanMyMac and Setapp to emerging cybersecurity tools like ClearVPN and Moonlock, we are building a product ecosystem that reaches millions of people worldwide.

We believe humans and technology can reach their greatest potential together. By fusing high engineering standards, thoughtful design, and practical AI, we rethink how people interact with their devices and shape the daily tech routines of the future.

Working at MacPaw means owning outcomes, not just tasks. We build for global scale from day one, giving you the trust, freedom, and room to experiment.

In our team, we challenge ideas directly, support each other genuinely, and build software that makes a meaningful difference — both in the tech world and beyond.

*This role is based in our Boston office on a hybrid schedule (3 days/week in-office).*

We're looking for an AI Marketing Specialist to join the team behind MacPaw's fast-moving product lab that builds and ships AI-native applications at a high pace.

As an AI Marketing Specialist, you will own go-to-market execution for our portfolio of apps using AI as a core tool, not an afterthought. You'll design and run multi-variant ad campaigns, automate creative and copy workflows through generative AI, and work closely with product and to find what actually drives results. What you build here becomes the blueprint across marketing at MacPaw.

*If you're excited to pioneer AI-native marketing inside a product company, and you want high visibility and real impact from day one, we'd love to hear from you.*

In this role, you will

• Develop and execute GTM strategy for a portfolio of fast-shipped AI-native apps.
• Launch performance ad campaigns to drive sales and new user growth by leveraging advanced generative AI workflows (Claude, Midjourney, Runway, Copy.ai, Jasper) to rapidly spin up, test, and iterate multi-variant ad creatives and copy across Meta, Google, and other platforms.
• Drive conversion rate, campaign, and budget optimization using AI-native web builders, predictive testing platforms, AI data agents, and machine learning algorithms to forecast market trends, segment highly targeted audiences, and automate real-time bidding and budget allocation.
• Work directly with the product and design team, marketing, and analytics to set up tracking, dashboards, and reporting flows.
• Experiment with new AI tools, evaluate what's actually worth adopting, and document what works so the broader team can learn from it.

Skills you'll need to bring

• 5+ years in data-driven Growth or Performance Marketing within SaaS or consumer subscription products, with hands-on multi-channel ad spend management.
• Deep, hands-on experience with LLMs (Claude, ChatGPT, Gemini), prompt engineering, and image/video generative AI tools (Midjourney, Runway, Copy.ai, Jasper or similar).
• Expert-level proficiency in Meta Ads Manager, Google Ads, Google Analytics, and A/B testing methodologies.
• Strong command of acquisition metrics — CAC, ROAS, ROMI, LTV, conversion rate, payback period — and the ability to actually move them.
• Experience with campaign experimentation, optimization, and marketing automation.
• Analytical mindset: comfortable working with performance data, not just reading it.
• Ability to quickly learn and evaluate new tools and make a judgment call on what's worth the investment.
• Strong problem-solving and hypothesis-driven mindset.
• Strong communication and cross-functional collaboration skills.

As a plus

* Experience with AppsFlyer, Looker/Tableau or similar analytics tools. * Experience with attribution and incrementality testing. ### What We Offer

* ##### Your well-being is always a priority

+ We believe the health, satisfaction, and financial security of employees and their families are important not only to each individual’s well-being but also to achieving our organization’s overall objectives. We offer medical, vision, and dental insurance benefits. * ##### Hybrid work model & flexible working hours

+ If you join us in Boston, we offer a hybrid work model, with three days a week on-site in our Boston office. For candidates from Ukraine, we have a remote-first format with our HQ in Kyiv operating in a co-working mode. You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation. * ##### Space to grow both professionally and personally

+ Whatever your dreams and aspirations are, we have you covered. Education opportunities to grow both hard and soft skills, annual development reviews, internal community. * ##### Teams we are proud of

+ We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback. * ##### Time-off policy that covers life’s needs

+ At MacPaw, we genuinely understand the value of taking time to unwind and attend to your loved ones. That's why we provide our employees with a generous PTO benefit that can be utilized for multiple purposes. * ##### We’re an equal opportunity employer. Here is a safe place for applicants of all backgrounds

+ We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.